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We interupt this program….


To bring you some industry news.

Yes, because writing is an industry, i.e. a business.

You can uncork your ears now, thank you.

So onto the news.

First, Salon has an excellent article on the pricing wars of eBooks. It has iPad on the title (and a nice little picture of an iPad merging into a Kindle) but the article is about how Amazon is trying to fix prices:

Publishers have hated the Kindle since it was introduced because they believe Amazon is using its clout to artificially force down the price of e-books. Amazon retails the Kindle editions of new releases, bestsellers and many other books for a standard price of $9.99 — which is less than it pays for them itself. Amazon takes a loss on the books, presumably in order to sell more Kindles, and also, most likely, to cement its dominance of the e-reader market. Publishers have long assumed that, once Amazon has the Kindle locked in as the default e-reader and has accustomed buyers to that $10 price point, the company could compel publishers to lower their wholesale prices on e-books.

It is stuff like this that put the $ in Micro$oft and why people hate the record industry. There is a fine (and dynamic) balance between producers (writers, editors, publishers), retailers (Amazon and their ilk) and consumers. We all like to get stuff at the lowest price (free if we can manage it) but we also like to get a check for our work, in this case advances and royalties. So if Amazon undercuts the publishers on the sale of eBooks just so they can sell more Kindles, take a guess who has the most to lose?

And the first two guesses don’t count.

It’s the same reason why the record industry is in trouble. They shaft the artist with lousy contracts and stick it to consumers with an overpriced product. Not to mention that albums, as a product, are counterintuitive. Most people buy music on song by song basis, so paying $20 or more for what amounts to a single and a bunch of left over static doesn’t make much sense. Of course, books don’t work that way, but Amazon’s petulant business practices, such as yanking books from readers Kindles and banning sales of a publishers lineup has a similar effect, it poisons the retailers name and open the flood gates to other alternatives which then hurt everybody up and down the publishing chain (which leads you to the same question/answer as above).

The other piece of news?

It seems you don’t need an agent after all!

At least that is the claim one Dean Wesley Smith makes on his blog.

I for one don’t buy it. Even with my legal background I know nothing of the business, the market nor do I have any connections to the industry. Not that I would not engage in that side of of writing if I have too, and in a way we all have too, whether we like it or not, but I think the real question is how to get a good agent and also how to build a good rapport with him or her. There is a fascinating discussion on the subject on the Writing Excuses website, with an insightful podcast too.

Well that is all the news for now, now back to your regularly scheduled blog post.

And now for something completely different:

7 comments on “We interupt this program….

  1. I think if more people realized how much work we put into a novel and how little we see of the proceeds, things might be a little different. Or is that hopeful thinking? So frustrating in any case. We do all the work and sit at the bottom of the food chain.

    /rant

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    • I’m trying a series of contests for my first work. Since it hovers around 50K words, it’s somewhere between a long novella and a somewhat (non-YA) novel. Hard to sell these days (you would think short would be good, but hey!). I guess it’s all about exploring ones horizons. And putting up with the hard work.

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  2. Hey, ralfast I pretty much agree with the first half of your post except this . . .

    “Not to mention that albums, as a product, are counterintuitive.”

    Perhaps that’s the case now, but once albums were much more than a bunch of filler thrown in around the only good track. Albums used to be well a well crafted works of art, a listening experience, even an event.

    Anyway, interesting post. The creative media keeps on changing. We live in intersesting times.

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    • I would say both yes and no. You can find many an album that is well put together, but just as many that are built around a hit single. That’s why the single’s industry exists, especially during the 1950s and it is what drives radio from then until today. At best it is a guessing game. You might find a song or two that are even better than the hit single or that you come to love over time, but there are no guarantees.

      Not the best way to buy a product.

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  3. I just read the post regarding agents. Thanks for the link. While he makes some interesting points, I can’t imagine not having an agent to deal with the legal and financial aspects unless one truly knows all the ins and outs.

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  4. Very interesting post! In the past, e-books have only interested me as a market to sell to, not to buy from. Maybe I should start paying a little more attention to what’s going on out there.

    And I totally agree with your comment about the many albums that are built around a single hit – I own a great many of them! And yeah, a lot of those albums turned out to be real dogs on their own. 🙂

    BTW – loved the BAD Mystic!

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    • @Tasha

      Same here. Even with a legal background I wouldn’t try tackling the business side of writing all by myself.

      @Carol

      Sales of e-books are on the rise and Amazon is aggressively marketing the Kindle. Once they corner the market they will set the rates for everyone, up and down the chain.

      Remember, no mouse, no treat.

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