Tweet of the Day: Fantasy as Protest
Trailers are meant to hook you in, but often they little or no correlation to the product sold because:
- The product is crap and if they show you that you won’t buy or watch
- The producers don’t want to spoil major plot points
- The trailer is made by another company that neither knows nor understand the product
Ergo it is a good idea to Never Trust a Trailer. The fact of the matter is that trailer maker walk a fine line between teasing a production and spoiling it. Show too little and nobody has a clue of what it is your selling them. Show too much and they feel like they already experience the thing. Even the editing is a factor. The pace, the music and the order in which scenes are shown can radically change the way people think of the product. It can lead people to believe that a psychological thriller is a fast action summer blockbuster or a horror movie is really a fluffy children’s flick.
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